Thing you must know about SEO
Basically SEO ( Search Engine Optimization) is a technique of optimizing a website in such a way that it ranks on the first page of the search engines. This will increase the traffic on your website and as well as number of your potential customer will also increase. SEO is considered as one of the most important aspect of Digital Marketing. Through digital marketing a person can expand his business as he gets to create more potential customers.
The problem causing trouble to the small businesses is the unstoppable shift of commerce from the ‘street’ to the ‘ server room’. I mean that marketing these days is highly dependent upon the web presence of the company unlike the earlier times. The main problem is that only few small businesses can afford to overlook the digital marketing. The small businessmen will have to pay the same amount as the large organizations for creating a website for their company. And neither do the small business owners have enough information and knowledge about the digital marketing. As SEO is the most important aspect of but a person who is an expert in SEO is beyond the budget of many businesses. Now SEO courses and teachings are also available anyone interested can go there.
So if you’re thinking “Can you conduct your SEO on your own?
Answer will be- Of course you can! But you will never be able to optimize your site as good as an Expertise in SEO can. Just for your information let me tell you that a poorly considered SEO can affect your business negatively, so be careful.
So what can you do?
Well a good start to do SEO will be to take a look at the Google webmaster guidelines. Not to forget that the majority of your potential audience will be using Google to find you, so you would not want to mess with the terms of Google, as it is very important to continue your web presence. The webmaster guidelines will help you to know what you should do and what not to do, especially regarding to links scheme. Links are important but don’t try to buy them.
You wanna know how a good SEO works?
Well then in the starting you need to make sure that what you do is fully understood by the search engines and which search terms you should be ranking for. You should focus on such terms which have low competition. SEO can be further divided into two categories-
- On Page Optimization
- Off Page Optimization
On page optimization consists of Webmaster tools, Optimizing keywords, title and meta tag, URL structures, content optimization and verifying with Google and also checking if there are any broken links existing. Whereas Off page optimization consists of link building, advertising on social media platforms and article submission. It will be a plus point if you can do blog creation on your website. Blogs helps in getting traffic to your website
Most often you might have heard of the term “black hat” in relation to SEO. It consists of the SEO related activities which used to be perfectly effective in the early times when Google was introduces to the open and honest world of marketing. But the Google that exists today is the skeptical master of a long war against spam. If you use black hat techniques to increase your ranking you might get succeeded in your deed but once Google gets to know about your mischief, it can block your website and never allow you to be on its listing ever again. So if you are being clever and thinking to trick and fool Google, then you should definitely drop the idea.
Things You Must Not do-
- Structuring your website for customers and Google in a different manner.
- Listing sites in web directories which never brink traffic through the link.
- Submitting useless articles which nobody would want to read.
- Stuffing the website full of keywords just to get rank for all those keywords.
- Copying content from someone else or from elsewhere on the web.
- Do not use cheap ads just to generate traffic on your website.
Things You Must Do-
- Make sure the content on your website is understandable and expresses its purpose.
- Use the type of language you think people will use to find your website.
- Make sure your website is well designed and suitable for its purposes.
- Try to create amazing content that people will enjoy while reading and share it further.
If you wanna know more about SEO you can find the information here..