How to find Broken Links with the Help of Google Analytics Tool?

Sometimes it becomes a headache to deal with broken links on the website but the situation worsens even more when you are not able to find the broken links on your website. Every one of you must be aware of Google Analytics Tools; today we will talk about how to find broken links with the help of Google Analytics Tool?
We’ll discuss a few of steps to follow to find all the broken links on a web page. For that you will have to Login to Google Analytics Tools and Follow the instructions given below:

Step 1:
Click on the button with the name Behavior Flow. As shown in the picture below:

Step 2:
Now follow the Site content button from the drop down menu.]

Step 3:
Here you’ll have to follow another link from the drop down of the Site Content button which is all pages, like the screenshot shows:

Step 4:
Here you will get a page where you will find Explorer Graph, scroll down and look for the link Page Title. Click on the link.

Step 5:
After clicking on the link you will find out all the pages with their title which have been visited by your visitors.

Step 6:
Your 6th step is to Search with the title of your 404 error page in the search box to find out the 404 error pages. To get the Title of your 404 error page you may randomly type an unavailable link to into your 404 error page. And you can get the title from there.

Step 7:
After searching in the box, you will get all the links from the list which are showing 404 error to your visitors.

Step 8:
If you want to know if the link is good or bad, for that you can simply click on the button secondary dimension, where you will have to select Full referrer under Behavior option.

A Little Knowledge is a Dangerous Thing

Thing you must know about SEO

Basically SEO ( Search Engine Optimization) is a technique of optimizing a website in such a way  that it ranks on the first page of the search engines. This will increase the traffic on your website and as well as number of your potential customer will also increase. SEO is considered as one of the most important aspect of Digital Marketing. Through digital marketing a person can expand his business as he gets to create more potential customers.

The problem causing trouble to the small businesses is the unstoppable shift of commerce from the ‘street’ to the ‘ server room’. I mean that marketing these days is highly dependent upon the web presence of the company unlike the earlier times. The main problem is that only few small businesses can afford to overlook the digital marketing. The small businessmen will have to pay the same amount as the large organizations for creating a website for their company. And neither do the small business owners have enough information and knowledge about the digital marketing. As SEO is the most important aspect of but a person who is an expert in SEO is beyond the budget of many businesses. Now SEO courses and teachings are also available anyone interested can go there.

So if you’re thinking “Can you conduct your SEO on your own?

Answer will be- Of course you can! But you will never be able to optimize your site as good as an Expertise in SEO can. Just for your information let me tell you that a poorly considered SEO can affect your business negatively, so be careful.

So what can you do?

Well a good start to do SEO will be to take a look at the Google webmaster guidelines. Not to forget that the majority of your potential audience will be using Google to find you, so you would not want to mess with the terms of Google, as it is very important to continue your web presence. The webmaster guidelines will help you to know what you should do and what not to do, especially regarding to links scheme. Links are important but don’t try to buy them.

 

You wanna know how a good SEO works?

Well then in the starting you need to make sure that what you do is fully understood by the search engines and which search terms you should be ranking for. You should focus on such terms which have low competition. SEO can be further divided into two categories-

  • On Page Optimization
  • Off Page Optimization

On page optimization consists of Webmaster tools, Optimizing keywords, title and meta tag, URL structures, content optimization and verifying with Google and also checking if there are any broken links existing. Whereas Off page optimization consists of link building, advertising on social media platforms and article submission. It will be a plus point if you can do blog creation on your website. Blogs helps in getting traffic to your website

 

Mischiefs-

Most often you might have heard of the term “black hat” in relation to SEO. It consists of the SEO related activities which used to be perfectly effective in the early times when Google was introduces to the open and honest world of marketing. But the Google that exists today is the skeptical master of a long war against spam. If you use black hat techniques to increase your ranking you might get succeeded in your deed but once Google gets to know about your mischief, it can block your website and never allow you to be on its listing ever again. So if you are being clever and thinking to trick and fool Google, then you should definitely drop the idea.

Things You Must Not do-

  • Structuring your website for customers and Google in a different manner.
  • Listing sites in web directories which never brink traffic through the link.
  • Submitting useless articles which nobody would want to read.
  • Stuffing the website full of keywords just to get rank for all those keywords.
  • Copying content from someone else or from elsewhere on the web.
  • Do not use cheap ads just to generate traffic on your website.

 

Things You Must Do-

  • Make sure the content on your website is understandable and expresses its purpose.
  • Use the type of language you think people will use to find your website.
  • Make sure your website is well designed and suitable for its purposes.
  • Try to create amazing content that people will enjoy while reading and share it further.

If you wanna know more about SEO cyou can find the information here..

Breadcrumbs (Navigation) And The Relation b/w Breadcrumbs & Website.

Before talking about Breadcrumbs, let me ask you a general question. How will you define a Perfect Website?
Whenever the word ‘Perfect Website’ comes into my mind, an image of a website flashes up as a perfect structure, beautifully managed where I could find the things easily what I am looking for. Whether I start to use it from the Home page or any Internal Landing Page, I would definitely enjoy browsing it, if it is simple and easy to browse it without any hazels.
If I am not wrong than 80-90% of you will agree with me.

So the first thing we will have to keep in our mind while designing a website how easy is to navigate your website for the visitors. It really doesn’t matter which one was their landing page. Breadcrumbs can be a very option for people to navigate their exact location on a website, whether it’s about a small website or a huge one.
Let’s talk about how many types of Breadcrumbs you can use:

Location Based Breadcrumbs:

It basically shows your exact location on a website or it allows you to navigate the exact location of your current webpage into the hierarchy of a website. It includes Categories that are level up from the page they’re looking at. For example, you may go through the example below:

attributes based breadcrumbs

Attribute Based Breadcrumbs:

You can easily find out these kinds of Breadcrumbs on E-commerce websites, these breadcrumbs indicate attributes or categories recognized to the current page with a site. You may look at the example below:
Attribution based breadcrumbs

Path-Based Breadcrumbs:

This type of breadcrumb is the least popular since this type of navigation essentially replicates the forward and back buttons. It will include the previous pages which you have visited previously along with the current one.

Conclusion:

While breadcrumbs are not that essential for your website but definitely it adds some extra value to your website and makes it easy to browse your website for people. They will never get lost and can visit the pages as per their choice by keeping their previous page views path in front of their eyes. You may read more by clicking here…

The Role of Optimizing Images in SEO or Search Engine Optimization

The Role of Optimizing Images in SEO

Optimizing an image for your web page is as important as water for a human being to survive. And if you want to get rank on the top of search engines and want to improve the online performance of your web page then you will have to follow these things.

Yes, Image optimization plays a very crucial part in SEO process.

No doubt, a good Quality, and High Definition images add beauty to your web page but along with beauty, it adds something else too… What is that? It breaks down the speed of your web page which is very harmful to SEO process. There are a few things to keep in mind while working on images and optimizing them.

Overview

Images regularly represent a large portion of the downloaded bytes on a page. Thus, optimizing image can frequently yield a portion of the biggest byte reserve funds and execution upgrades: the fewer bytes the program needs to download, the less rivalry there is for the customer’s transfer speed and the quicker the program can download and render content on the screen.

In simple words, a Small sized image or an optimized image is SEO Friendly because it helps our web page to load faster and quick. There are a few things which are measured for Image Optimization, have a look below:

Recommendations

Finding the ideal configuration and streamlining methodology for your picture resources requires careful analysis across many dimensions:
1. Type of data being Encoded
2. Image Format Capacities
3. Quality Settings
4. Resolution and so on…

Additionally, you will need to consider whether some images are best served in a vector format if the desired effects can be achieved via CSS, and how to provide the best and appropriate information as per the device requirement. For further details, you visit the link below: Google Recommendations for Image Optimization
Read Also: SEO Tips for Beginners

Onpage Optimization Tips or On Page SEO Tips for Beginners

Onpage Optimization Tips

For SEO the most important thing is the Content of your web page. Search engines give priority to those websites which have got some information which is useful for their readers. Google works 24*7 hours to provide you with most effective and valuable information. As a Business owner, you need be very clear and concise so that you can prove Google that your information is exactly the same what readers are looking for.


Along with this Today, I am going to share a few of most effective and important On page Optimization Tips which will definitely make you see the positive results. You will definitely be able to achieve the place on Google or any other search engines what you desire. So let’s start here.

The Title:

  • You must not contain more than 70 characters for your title because this is visible on every search engines in an ideal form.



  • Try to mention focused keyword into the SEO title (try to start with focused keyword), because every Title is the H1 heading of your content
  • For easy understanding please go through the screenshot below:

onpage optimization tips - title

Content:

  • Content is a basic and the most important part of SEO, so a few of things must be considered while optimizing your web content.
  • It should fresh, unique, concise and easy to understand.
  • Try to go for small paragraphs while writing an article; it makes it more presentable and beautiful. And the reader likes to read the things which are easy and more eyes catching.
  • Do not use heavy or difficult words; try to be simple as more you can.
  • H1, H2, H3, H4, and so on must be used into the article.
  • Try to use outbound links into your article, which is related to your stuff. It gives more value to your article because the reader doesn’t stop at a single place if they want to know more than they can go through those links as well.



  • Again don’t forget to add inbound links into your article; it allows visitors to browse more.
  • If it is possible for you to mention the focused keyword into any of your subheadings than don’t forget to do that. It is beneficial for search engines to crawl your web page stuff.
  • Content must include the focused keyword but it should not like keyword stuffing. Use it in the first paragraph of your article, it is very important.

The Images

  • Every Image must contain Title tag, Alt tag, and description.
  • Try to include focused keyword into the alt tag.
  • Images must be optimized. You can even do it in Photoshop.

Meta Description

  • This is the summary of your article and being shown in the search result of search engines as shown in the screenshot below.
  • onpage optimization tips meta



  • It has to be very attractive, concise and meaningful.
  • Meta Description must contain the focused keyword.

The Slug

  • It can be defined as the web address of your web page or in other words, it could be considered as the link of your web page.
  • Again, if you are able to contain the focused keyword into the slug than it is going to be really very effective for SEO.

Conclusion

I have tried to explain it as simplest way as it was possible for me. For Beginners, I would like them to read about SEO first. Very soon I will come up with the cool way of off page optimization for your website. Till then enjoy browsing. Good Luck!

Read Alos: Get Google Crown