Some examples of cloaking include:
- Serving a page of HTML text to search engines, while showing a page of images or Flash to users
- Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor
If a site gets hacked, it’s not uncommon for the hacker to use cloaking to make the hack harder for the site owner to detect. Read more about hacked sites.